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Start your complexion makeupnaturally, with Avril certified organic foundation products.
At Avril, we believe that beauty also means taking into account our environment, Mother Nature. That's why we're committed to offering you more responsible, more ethical products, skincare and make-up ranges. Our foundation products are certified organic by independent organizations, Ecocert and Bureau Veritas. This means that these products are made with natural ingredients or ingredients of natural origin, and/or organically grown. No parabens at Avril, no phenoxyethanol or any other synthetic colorants or fragrances. But yes, you'll find shea butter and yes, you'll find aloe vera, naturally!
Why use a foundation? A foundation, whether illuminating or mattifying, has the advantage of preparing the skin and improving the hold of complexion make-up. Then, the mission differs according to the characteristics of the foundation. Thus:
- mattifying foundation smoothes and, inevitably, mattifies the skin, to reduce shine and obtain a more even skin tone
- illuminating foundation smoothes the skin and brings light; the complexion is brighter and fresher
How do I use it? Ideally, foundation should be applied to clean, dry skin. So remember to cleanse your skin thoroughly, on a daily basis, before starting your beauty routine. Apply foundation before any foundation, BB cream, make-up powder or bronzing powder. It's the foundation of your complexion.
Tip: the mattifying base can also be used, after make-up application, here and there in small touches to blur imperfections. Discover all our certified organic and vegan foundation products on Avril.