How to choose and apply your serum?
A serum is an efficiency booster. In other words, a treatment concentrated in active ingredients which prepares the skin for a targeted action, and reinforces its effects. This implies two essential things: that it is essential to use a cream in addition to a serum, and that it is targeted to your needs.
Serum routine: how to use my serum?
As we said, a serum is an effectiveness booster: finer and lighter than a usual cream, it is concentrated in active ingredients. It does not replace a cream, it complements it. Its fine and concentrated texture penetrates deeply into the skin, preparing it to receive the benefits of targeted treatment.
At Avril, we recommend always accompanying a serum with a cream, day or night depending on your preferences (and depending on your beauty routine). Two possible applications, therefore:
● in the morning, after cleansing the skin of the face and before applying a day cream,
● in the evening, after removing makeup and/or cleansing the skin, and before applying a night cream.
Beauty routine enthusiast, morning and evening? Nothing stops you from using one serum in the morning, and another in the evening. You can definitely use two.
Apply my Avril serum in 5 beauty steps
1) Prepare the skin of the face: in the evening, remove make-up from the skin or cleanse it with a suitable product, in order to eliminate all impurities; in the morning, rinse and cleanse the skin of the face and neck
2) The strength of Avril serums comes from their gel or milky texture, easy to dose and use: two to three pump strokes in the palm of the hand then lightly heat between the hands to promote its absorption and effectiveness
3) Apply with light massages (avoiding the eye area), and distribute evenly over the skin of the face, neck and even décolleté
4) Let the serum penetrate the skin for a few moments
5) Apply a day cream or night cream
This beauty routine is flexible, depending on the season, the time we have, our desires... And the needs of our skin are not always the same. Thanks to the wide range offered at Avril, everyone can find a serum suited to their needs.
Because contrary to popular belief, there is no age to start using a serum. Above all, it is a product that we like to use to boost the effects of a treatment, whatever your skin type. It responds to a specific need, fulfills an action.
The right serum is the one suited to your skin: How to choose the right serum?
At Avril, we are convinced that the best treatment is that adapted to the nature of your skin and its needs. It is also a treatment adapted to your desires, your routine... Thus, the Avril range has expanded and now includes 8 serums, all targeted to meet specific needs.
● In case of oily skin and/or skin imperfections, we recommend the PURIFYING serum
● In case of dehydrated skin, to gain suppleness, we recommend the QUENCHING serum
● In case of sensitive skin, to reduce redness and calm feelings of discomfort, we recommend the SOOTHING serum
● For skin lacking radiance, two serums:
○ if you want to look good, with a natural tanned complexion, we recommend the SELF-TANNING serum
○ if you want to plump up the skin, and obtain sublimated, soft, smooth skin, we recommend the ECLAT treatment
● For mature skin, three serums may be suitable:
○ to combat sagging skin and fill in fine lines and wrinkles, FIRMNESS serum is recommended
○ against dark spots, for an even complexion and smoothed skin, against wrinkles and fine lines, we recommend the UNIFYING serum
○ for mature and tired skin, for a smoothing and anti-puffiness effect, we recommend the SMOOTHING serum
Turn to the serum adapted to the nature and problem of your skin, and you are sure not to go wrong.
The bonus
All Avril serums have been certified organic: this guarantees that they mainly contain ingredients of plant origin and/or from organic farming. We favor natural and plant ingredients such as hyaluronic acid, cactus extract, green algae or carrot hydrosol.
Finally, please note that Avril serums are available in 50% recycled plastic bottles. This is also what gives them this light, unique tinted veil!
