Why magnolia flowers? We tell you all about it!
In his parents' garden in Tourcoing, a magnolia tree stood in the middle of the lawn. Every April, it was covered with white and pink flowers. This simple yet spectacular bloom is engraved in Alexis's memory.
"It was fantastic. We'd have aperitifs or lunch at the foot of the magnolia, all in a circle, with its big flowers above us. It was a real joy. I still have photos of it taken from the upper floors of the house".
Alexis, founder of Avril
Our logo was born from this vegetable Proust's madeleine: a stylized magnolia flower, a symbol of natural beauty, gentleness and rebirth.
And why the name "Avril"?
Because Avril is the month when nature awakens, the time of year when everything comes back to life, when colors and fragrances return.
A simple word that exudes life and optimism.
Avril bears the name of spring, that of renewal, enthusiasm and beginnings.
Every purchase means 1% of the price is donated to the planet.